AI in e-commerce is expected to reach $36.8 billion worldwide by 2025. – Internships
Artificial intelligence – or AI, as it is also called – is a hot topic. From retail and e-commerce to healthcare and education, companies in all sectors benefit from artificial insemination.
In this blog we explore how AI influences the world of e-commerce with its smart and intuitive solutions. Let’s get started.
Top 5 Roles of AI in E-Commerce
AI Chatbots now everyone is angry and it’s not for nothing. In the e-commerce sector, artificial, intelligence-based chat robots such as Acquire can bring many benefits to businesses and customers:
24-hour availability: It provides proactive customer support 24 hours a day:
Keys to go: If you want to improve your customer service and boost your e-commerce business at the same time, then chatbots are the way to go.
2. Language assistants
By 2020, 50% of all searches on the Internet will be based on voice communication.
Siri, do you have toilet paper on Amazon?
Alexa, how much does a smartphone cost?
In addition, according to Google CEO Sundar Pichai – the fifth part of Google’s searches is language research.
Anyway, that’s how the shoppers do their shopping today. The days of Google searches are long gone. With the arrival of language assistants, the online purchase process has been reduced to the lowest common denominator – (literally) a team at a distance from a helping hand.
However, companies need to ensure that their voice communications are optimised. Here are some proven strategies you can try:
Main results: The language assistants have now become the personal assistants of the clients.
3. Customer-oriented visual search
49% of users say they build better relationships with brands through visual search – Interest
Today, everyone wants research results that are relevant and context-specific. In particular, buyers have neither the time nor the patience to look at products that seem strange or unimportant to them. AI will be useful in this respect.
Take, for example, Pinterest’s shoppable pins, which are equipped with a visual search function called Lens Lens, which makes it easier for customers to buy the items photographed:
How does that help? Once the user has downloaded the image, Pinterest will display pins in the visual search results, allowing users to purchase the products of their choice/liquids:
Key to be carried: If you want to bring your customer’s shopping experience to a high level in your marketing list, you need to invest in visual search capabilities that can ultimately be useful in developing the customer’s style and taste.
4. Biometric data for copper monitoring
Did you know that e-commerce companies use futuristic biometric authorisation technologies such as fingerprints, facial scanners, vein recognition and gait analysis to verify customers?
This change comes at a time when shoppers want a seamless experience and buy impulsively, now more than ever:
Impulse purchases account for 40% of all e-commerce spending.
There’s more than you think. Many stores use facial recognition to learn more about their customers’ behaviour. This data is collected to analyze how customers spend their time in a particular product department.
In this way, the company can learn what motivates the customer in its decisions and can determine what is most demanded from the customer’s perspective.
By making business operations run smoothly, e-commerce companies can boost sales. According to a study by Statista, one in three online shoppers in the United States stopped the transaction instead of re-entering their payment details. We were all there and we did it, didn’t we?
Keys to go: To cope with increasing competition, e-commerce companies need to find ways to make their customers’ lives easier – from one-step checks to biometric authorisation – companies leave no stone unturned in improving ease of use through innovation.
5. Hypopersonalisation of electronic commerce – New reality
91% of consumers are more likely to buy from companies that remember them and make relevant offers – Accenture Report
Today, customers expect personalized product recommendations from e-commerce companies. So much so that 83% of customers are willing to exchange information in order to receive personalised offers.
And that’s where Al can lend a hand. By analyzing customer behavior and their ever-changing needs, brands use artificial intelligence (AI) to create a hyper-personalized customer experience.
Let’s take a look at some concrete examples to get a better idea of what’s happening:
Topshop offers its customers on-site assistance in the form of recommendations, style guides, etc..:
In addition, the company continues its customization efforts by sending emails with detailed information about new products and a special section titled Top picks for you:.
Another excellent example is ASOS, which provides users with products based on their favorite styles and brands and their surfing and shopping history:
Main results: Personalized e-commerce (via pop-ups, text messages, emails, etc.) helps you build brand loyalty and organically manage conversion rates. It also makes customers feel something special and, more importantly, it makes the brand understandable.
AI and e-commerce have turned out to be a kind of (unfortunately) contest made in heaven.
Through the use of smart technologies, e-commerce brands are changing the way customers interact with a brand and revolutionising the way companies innovate in their sales and marketing strategies to better serve their customers.
Simply put, AI is the future of e-commerce, and the future is here.